About 1 year ago I wrote a blog post about how traditional media treated iPad as sort of a savior.
People use their iPads to surf (go figure) rather than installing apps. This totally goes agains the News+ project strategy and in some way also against what Schibstedt has been doing the last 6-12 months. Personally I cannot in any way see why you would build an app as a media provider since you can do fantastic stuff in HTML5 and CSS 3 and save - to say the least - huge amounts of money.
There are no news apps in the top 20 list in this survey. To me that makes sense. I get the same (or better I would say) information from their web sites. And as Rasmus from Daytona says in this article - they should really focus on getting their web pages optimized for iPads instead. A good example of this is how Financial Times solved it (you need to access it with an iPad to see it).
Sadly - I think media houses will continue to spend money on apps and dreams of new revenues instead of focusing on how to keep in pace with the users.